Establishing a psychographic:
What are your typical attitudes towards big releases / big upcoming films?
Are you intrigued by a fast paced / energetic opening?
Are you open to new brands / film ideas?
Are you an experienced film viewer?
Do you seek a wide range of products or do you prefer to stick to a well-known brand.
These were the question we asked our audience..we then found who our target audience was and what we needed to do to fulfil their needs. We discovered that our psychographic is an explorer someone who likes to explore and seeks a thrill perfect for an adrenaline from a horror movie.
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